Ideas

When me (Hayley), Rachel and Miranda were in town the other day taking photos we found that the most trendy poeople that stood most out were young boys around the age of 15 to 17. They looked cool and bright.

We noticed majority of boys were wering Nike high trainers/Dunks.
Which were bright colours majority being red or Prodomiately red. Which instantly drew connections to the Kickers hi patent red boots, maybe we should aim for someone of this age, as they are influencuial, as if the cool kid at school has a pair everyone follows. We found about 6 amazing dressed boys, rachel has got the photos we will upload them.
We were thinking of putting people into catogroies such as 'boatshoe boys' 'nike dunks' 'emos' 'Jack Wills crew' kinda thing, then choose our 3people from the different groups.

Hayley