Kickers opinion Former

Ok so weve established the essence of kickers, they are a quirky and bit left field brand. Kickers plays strongly on their history with defining musicans throughout different eras, suchas Roger Doltry from The Who wearing the Kick-Hi boot. They also collaborate with many labels including powerbrand Lego, which is helping to breath colour, creativity and life back into the Kick-Hi product. Yet this is aimed at young kids; Kickers is aiming at a large demographic. They use this history to help define their personality, now they need an opinion former to put them back on the map again, but this person has to be someone they understand, we dont want to alienate kickers from their new target consumers.

Miranda, Hayley and I all went round Nottingham searching for potential opinion formers to wear and promote the Kick-Hi boot. We looked for Mavens and Connectors- going by their clothing and where abouts they were we formed an opinion about them and then engaged conversation with them to find out a little more. We got 5 consent forms - all of which are very keen to help out with our project and seem just right for kickers and our chosen typology! Im now going to email our selected 3 to ask some general questions and to find out a little more about them to help us out when writing their pen profiles. Below is our favourite potentials we pulled:

Georgina. works in american apparel. couldnt take photo because was in shop, but is sending one.
Wants leather quilted boots. her fav shoe brands are converse and vans


Above is Jennifer. freelance illustrator. works in the store Cow.
Consent form= yes. strong candidate for opinion former.
Was very interested, her bf done a project on Kickers and produced the videos of boot running around .
Wants shiny gold boots


Above is Kate. store manager of boutique.
Consent form= yes. strong candidate- we think she'll be great for it.
Her friend got Kickers last week!
Wants red matt boots

One thing to note- Everyone we asked how do you perceive kickers they said- we think of school. We need to change this!

Rachael Plowright